Albania presented its wines at ProWine Shanghai 2026 for the first time, marking an important step towards entering the Chinese and wider Asian markets.
The exhibition took place from November 10 to 12 in Shanghai, China. The Albanian Investment Development Agency (AIDA) organised the country’s first national pavilion at one of Asia’s largest wine trade fairs.
Six Albanian wineries showcased their products: Arbëri, Arianiti, Belba, Caco, Enofama and the family-owned Shehi winery.
The Albanian wines attracted strong interest from visitors. During the three-day event, exhibitors organised hundreds of tastings and established around 120 business contacts.
Of these, 40 showed real potential for export agreements, according to the participating wineries. Most opportunities focused on China and other Asian markets.
The national pavilion also welcomed Albania’s Ambassador to China, Riza Poda, and Frank Schindler, CEO of ProWein Düsseldorf.
Albania’s participation marks an important step in promoting its wines internationally. It also opens new opportunities for local producers to expand their exports and reach new markets.
Through this initiative, Albanian wineries presented their products to a new market with growing interest in international wines.
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