Laura Saro said tourism acts as a form of cultural diplomacy between people and economies. She spoke at the first Albite conference, where AIDA took part.
She said tourism connects cultures and builds long-term relationships. She linked tourism to economic development and international cooperation. Saro emphasized authentic experiences. She highlighted local gastronomy and traditions as key assets for promoting Albania.
She said tourism goes beyond simple travel. It focuses on experience, culture, and sustainable impact. Experts at the conference discussed tourism as a bridge between communities. They said it can also attract investment.
AIDA said Albania has strong potential for sustainable tourism. It aims to combine tourism, culture, and investment for long-term growth.
/a.c/
The post Saro: Experiences shape destination value, not only travel appeared first on RTSH English.
