Albania is strengthening its position as one of the Mediterranean’s fastest-growing tourist destinations, with Saranda attracting growing international attention. Vinicius Costa highlights the city in an article published by the U.S. media outlet “Travel Off Path.”
Turquoise waters, stunning natural landscapes, close proximity to Greece, and relatively affordable prices are making Saranda an increasingly attractive alternative to the Mediterranean’s better-known and more expensive destinations.
From Ksamil and Butrint to the Blue Eye, the Albanian Riviera combines beaches, history, and nature. As a result, it continues to attract growing numbers of visitors.
The fastest-growing Mediterranean destination now sits on the Balkan Peninsula.
Unlike destinations dominated by luxury resorts and influencer-filled beach bars, Albania offers scenic roads through rocky landscapes, turquoise bays, long and relaxed dinners, and traditional raki.
Moreover, “Travel Off Path” now officially lists Albania among Southern Europe’s emerging destinations.
According to the article, Albania has welcomed more than 12.4 million visitors this year. However, this growth does not stem from Jared Kushner’s controversial plans to build a resort.
Instead, the U.S. outlet points to Saranda as an important driver of Albania’s tourism success. It describes the coastal city as one of the leading destinations along the Albanian Riviera.
Saranda offers an affordable Mediterranean escape near Greece
For travelers familiar with Europe’s summer destinations, Corfu ranks among Greece’s best-known tourist spots.
However, many visitors may not realize that the famous Ionian island lies only about 29 kilometers from Saranda, on the Balkan mainland.
Albania once remained relatively unknown to many European travelers. In recent years, however, growing international interest in its mountains, picturesque medieval towns, and spectacular coastline has changed that image. Saranda now stands at the center of this tourism boom.
Locals and visitors often refer to Saranda as the unofficial capital of Albania’s southern Riviera. The city also provides access to some of the country’s most famous beaches.
Saranda stands out among Albania’s coastal destinations
Rapid development and expanding tourism infrastructure have given Albania’s coastal cities different identities.
Although beaches look spectacular across much of the country, nearby towns do not always offer the same level of development.
For example, Durrës has a more industrial and urban character, while Dhërmi has a smaller urban center and less activity throughout the year.
By contrast, Saranda offers one of Albania’s most complete coastal experiences.
The city features a long seaside promenade overlooking deep blue waters. In addition, numerous hotels and restaurants remain open until the end of the tourist season, while urban beaches provide easy access to swimming.
Furthermore, Saranda offers numerous seaside bars and nightlife options. This combination has helped the city become one of the Balkans’ popular summer destinations.
Nevertheless, Saranda does not resemble a traditional Old European city. It lacks a medieval old town with cobblestone streets, Gothic churches, or a grand cathedral.
Instead, modern buildings dominate the city, with apartment complexes and tourism facilities stretching along the coastline.
However, a spectacular castle sits on the hills above Saranda and offers impressive views of the coast.
For travelers seeking a picture-perfect destination, the author recommends Corfu. For those looking for a more affordable base from which to explore the Albanian Riviera, however, he considers Saranda an excellent choice.
Average prices on the Albanian Riviera in 2026
- Budget hotel or guesthouse: $35–64 per night
- Good mid-range hotel with a sea view: $82–129 per night
- Byrek or simple breakfast: $1.20–3.50
- Beer: $1.75–3
- Cocktails at beach bars: $5–8
- Simple lunch: $6–11
- Restaurant meal: $12–21
- Seafood dinner: $18–29
During a previous visit to Saranda, the author tried grilled fish and shrimp at “Markata Don Peshk.” He said the prices were around 40–50% lower than those at major Western Mediterranean resorts.
He also mentions “Ftelea Fish Taverna,” a smaller seafood restaurant located away from the busiest coastal areas.
Nevertheless, rising prices in Albania have changed the cost of dining in recent years. According to the author, travelers should budget around $20–30 for a three-course meal, salad, and a beer at a good restaurant popular with locals.
Albania offers a generally safe experience for tourists
The article also describes Albania as a generally safe destination for tourists.
According to the “Traveler Safety Index,” Albania scores 88 out of 100. Visitors mainly report petty theft in tourist areas and occasional scams.
Therefore, the article advises tourists to protect their belongings and remain cautious in crowded areas.
Ksamil attracts visitors with turquoise waters
Saranda provides a convenient starting point for exploring the Riviera. However, visitors can walk along the city’s seafront in just 30–45 minutes.
For a longer stay, tourists can explore several nearby destinations.
Ksamil, located about 16 kilometers south of Saranda, stands out as one of them. The area attracts visitors with some of Albania’s most beautiful beaches and exceptionally turquoise waters.
White-sand beaches and clear turquoise seas remain among Ksamil’s biggest attractions.
However, its growing popularity has also brought more tourists and higher prices. The area now feels considerably busier and more expensive than it did in the past.
For visitors traveling in September, when temperatures remain suitable for swimming, the article recommends arriving early. This allows tourists to find parking and secure a good spot on the beach.
Alternatively, visitors can choose Pema e Thatë, a beach club south of the main Ksamil area.
Butrint combines ancient history with natural landscapes
For travelers interested in ancient history, Butrint offers another must-see destination.
The archaeological park covers a large area filled with Greek and Roman ruins. The ancient theater remains one of its highlights, while wetlands, ponds, and reed-covered areas surround the archaeological site.
Moreover, the surrounding landscape creates a unique atmosphere.
At the top of the site, visitors can explore the Venetian Castle and its small museum. The museum presents the history of the ancient settlement and explains its importance as a trading center in the Ionian region.
From the castle, visitors can also enjoy panoramic views of the southern Riviera and the Greek islands in the distance.
The Blue Eye showcases Albania’s natural beauty
The Blue Eye ranks among Albania’s most impressive natural attractions.
The author highlights the spring’s striking blue and turquoise colors, describing them as some of the most remarkable he has seen.
To reach the spring, visitors must walk from the parking area. Along the trail, a crystal-clear stream guides visitors toward the natural spring.
At the end of the path, the water emerges from a deep natural pool. Scientists have not yet fully determined its exact depth because the spring connects to an underground karst network.
For this reason, the article advises visitors to exercise caution and avoid entering the cold water without first assessing the conditions.
Nearby, “Taverna Muzina” offers another attraction for visitors. The restaurant serves grilled trout at relatively low prices.
Overall, the article presents Albania, and particularly Saranda and the Albanian Riviera, as one of the Mediterranean’s fastest-growing tourism destinations. Above all, it highlights the region’s turquoise beaches, affordable prices, proximity to Greece, and rich historical and natural heritage.
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