National Tourism Agency Signs Cooperation Memorandum to Promote Cultural Heritage

The National Tourism Agency and “Tradita.al” have formalized a partnership to promote Albania’s cultural heritage, traditions, handicrafts, gastronomy and authentic products.

National Tourism Agency Director General Jola Hysaj and “Tradita.al” founder Edlira Sulaj signed the Memorandum of Cooperation. The agreement marks a new step toward joint initiatives that promote Albanian values and cultural identity.

The partnership will support joint promotional activities. These initiatives will raise awareness of Albania’s cultural assets and strengthen links between tourism, culture and local communities.

The cooperation will focus on authentic Albanian products, traditional crafts and handicrafts, local cuisine and gastronomy. It will also promote other elements that shape Albania’s cultural identity.

Through these initiatives, the partners aim to bring Albania’s traditions closer to visitors and highlight the country’s cultural heritage as part of its tourism offer.

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