Cinema is playing an increasingly important role in promoting Albanian tourist destinations by bringing the country’s cities, landscapes and cultural values to a wider audience.
In this context, the National Tourism Agency (NTA) and Infinity Film Production signed a Memorandum of Cooperation to promote the feature film “A Christmas Serenade” as part of the “BEYOND ALBANIA – Discover Albania Through Film” program.
NTA Director General Jola Hysaj and Infinity Film Production producer Gëzim Gjergji signed the memorandum. The partnership aims to promote Korça and Albania through the power of cinematic storytelling.
Through “BEYOND ALBANIA,” cinema becomes a new window into Albanian destinations. The program seeks to create a cinematic map of Albania, where every story, city and landscape can become part of the tourism experience.
The cooperation between the NTA and Infinity Film Production also aims to strengthen cinema as a new promotional channel for Albania. The initiative brings together art, culture and tourism through a common approach.
“BEYOND ALBANIA” seeks to build a cinematic map of Albanian destinations, showing the country through its stories, cities and landscapes and highlighting them as part of the tourism experience.
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