Ola, part of Atlas Corporation, has established the production of Pasta Ola in Venice, positioning the brand as a Mediterranean name with a growing international presence. Producing in one of the most developed areas of Italy’s pasta industry marks an important step for the Albanian brand, as Vice President of Atlas Corporation, Aurel Domi, shares insights into this journey.
Italy is widely known for its pasta production, and Venice is one of the regions with a long-standing tradition in the industry. Producing in this area places Pasta Ola within the Mediterranean standard of quality, making it part of that identity.
This development was also presented to the Albanian public through a feature on the TV program E Diela Shqiptare, where well-known host Ardit Gjebrea visited the production facility in Venice. The report offered a closer look at this achievement, clearly showing the elements that define a high-quality pasta.
During the interview, Aurel Domi, Vice President of Atlas Corporation, said that choosing Italy for the production of Pasta Ola is directly linked to quality.
“At Ola, when it comes to quality and standards, we don’t compromise,” he said.
This standard is reflected in the product itself. Pasta Ola is made from carefully selected durum wheat, with one of its key elements being the use of the trafilatura al bronzo technique (bronze die extrusion). This process gives the pasta a rougher surface, helping sauces to stick better during cooking, a detail that in the pasta industry is considered a sign of a premium product.
Another distinguishing element is the slow-drying process, which helps preserve the product’s nutritional values and natural structure, in contrast to faster industrial methods. The lighter, matte color of the pasta is also an indicator of high quality and alignment with Italian standards.
Thanks to these elements, Pasta Ola is not simply an Albanian brand produced in Italy, but a brand that reflects Mediterranean character and operates in an increasingly wider market.
At the end of the interview, Aurel Domi emphasized that the company’s goal goes beyond being present in foreign markets. According to him, the aim is for Ola to be recognized as an international brand, built on product quality.
“Our goal is to build Ola into an international brand, and we believe we are on the right path,” he said.
In an industry where many brands focus on cost, Ola has chosen to produce in one of the most established pasta regions in Italy. A decision driven not by volume, but by the standard the brand aims to represent.
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