Zana Çela participates in the 4th Diaspora Summit. She speaks in the panel on tourism promotion. First, she says Albania experiences strong tourism growth. She calls it one of the most important development phases.
Moreover, she says visitor numbers increase in recent years. She also says tourism quality improves. In addition, she says tourists seek authenticity in Albania. They enjoy nature, culture, and gastronomy.
Therefore, she presents Albania as an authentic Mediterranean destination. She promotes it as a global tourism brand. Furthermore, she says the Albanian Tourism Agency changes its promotion strategy. It shifts from traditional marketing to modern storytelling.
As a result, Albania builds a strong national tourism identity. It becomes unique compared to regional competitors. In addition, Albania promotes tourism through international fairs. It participates in Berlin, Madrid, and London tourism exhibitions.
Meanwhile, digital promotion grows alongside physical marketing. The agency uses online platforms to reach global audiences. Moreover, she says tourism infrastructure improves significantly. New hotels and resorts develop along the coastline and across the country.
In addition, foreign investment increases in the tourism sector. Seventeen international brands enter the Albanian market.
Finally, she highlights the TEA application. She says it becomes a digital guide for Albanian tourism. It promotes culture, events, and sports nationwide.
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