The participation of Albanian companies in major international trade fairs is increasingly becoming a sign of the growing standards and ambitions of Albanian businesses to position themselves in global markets.
One of the companies that participated this year in TuttoFood, the largest food industry fair in Italy and one of the most important in Europe, was Atlas Corporation. The company presented its brand, Ola Foods, to partners, distributors, and buyers from different countries around the world.
For Mr. Aurel Domi, Vice President of Atlas Corporation, taking part in such events is not only about showcasing products, but also about the way Albanian businesses are building their identity in foreign markets.
“Prestigious fairs like TuttoFood are much more than exhibition spaces. They are an opportunity to show the level Albanian companies have reached and their ability to compete in international markets,” said Mr. Domi.
According to him, Ola Foods received considerable interest during the fair, with meetings and contacts established with potential partners from different European and international markets.
“We saw real interest from distributors and international partners looking for quality products and brands with a strong identity. This is a positive sign not only for us as a brand, but also for the way Albanian products are being perceived abroad,” he stated.
During the presentation in Milan, special attention was given to Ola Foods, which has positioned itself as a Mediterranean brand with a presence in more than 30 countries across four continents. The company has invested in developing premium products with the vision of becoming a brand with international reach.
According to Vice President Aurel Domi, the biggest challenge for Albanian brands today is no longer only entering foreign markets, but also maintaining high standards and building trust with international partners.
“In global markets, competition is very strong and it is not enough just to have a good quality product. You need standards, professionalism, and a clear brand identity. I believe Albanian businesses are understanding this more and more,” Mr. Domi emphasized.
He added that international fairs remain one of the most important ways to create new business connections and better understand the latest developments in the global food industry.
Atlas Corporation’s participation in TuttoFood focused not only on presenting its products, but also on expanding collaborations and strengthening Ola Foods’ presence in international markets.
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