A new visual identity and a new television season. Albanian Radio Television (RTSH) presented its new projects and vision this Wednesday, September 16, at a ceremony held in the “Gjon Simoni” hall of the institution, marking another step in its journey towards a more modern and dynamic appearance.
Members of the government cabinet were present at the ceremony held on the occasion of RTSH’s new identity and the launch of the new television season, including Minister of Tourism, Culture and Sports Blendi Gonxhja and Minister of Education Mirela Kumbaro, as well as journalists, artists and public figures from the world of art and television.
RTSH comes with a broader visual identity, which aims to create a fresh and more unified experience for viewers, on screen and on digital platforms. RTSH is entering a period with new projects and expanded opportunities for the public, including the OTT platform, which aims to bring television content closer to the new way of consuming media.
With an offering that extends beyond traditional broadcasting, the institution aims to be closer to different audiences and adapt to developments in technology.
The new television season brings a series of innovations to the programming, with content aimed at different age groups and interests.
Shows, films, documentaries and children’s programs will be part of RTSH’s new offering. Alongside them, current affairs and political debate will continue to occupy an important place on screen, with dedicated programs in prime-time broadcasting slots.
New personalities, new formats and a more contemporary approach aim to give the season a different pace, while maintaining the variety of content offered by the public broadcaster.
With a new visual identity and new projects on screen and on digital platforms, RTSH is opening the new season as an institution that continues to evolve together with its public.
/RTI/
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