TIRANA, Nov 13 /ATA/ Albania made its debut with a national pavilion at “ProWine Shanghai 2026”, one of Asia’s largest wine trade fairs. The event was held from 10 to 12 November in Shanghai, China, with the Albanian pavilion among exhibitors from around the world. It was organised by the Albanian Investment Development Agency (AIDA).
Six Albanian wineries showcased their wines on the Chinese market: “Arbëri”, “Arianiti”, “Belba”, “Caco”, “Enofama” and the family-run “Shehi” winery.
The fair attracted considerable interest from visitors, with hundreds of tastings of Albanian wines and around 120 business contacts established over the three days. Of these, 40 were identified by the wineries themselves as having genuine potential for export agreements, primarily targeting China and other Asian markets.
The Albanian delegation’s participation was also recognised through a visit to the national pavilion by Albania’s Ambassador to China, Riza Poda, and Frank Schindler, CEO of ProWine Düsseldorf.
The success of this participation marks an important step towards the international promotion of Albanian wines and the creation of new opportunities for domestic producers.
Albania succeeded in showcasing its potential to a new market with growing demand for international products.
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