TIRANA, May 26 – A Travel Radar article says Albania is no longer a secret destination in Europe. Eve Powell writes the piece in Travel Radar. Tourist arrivals doubled over the past five years. More than 12 million visitors entered Albania in 2025, according to official data. INSTAT reports a 6.6% increase compared with 2024.
Meanwhile, airlines expand connections to Tirana International Airport. Ryanair, Wizz Air and EasyJet operate routes from major European cities, including London, Milan, Berlin and Paris. Ticket prices start between 25 and 60 euros outside the peak season. In addition, Austrian Airlines and Lufthansa operate traditional services to Tirana. Flights from Europe last under three hours. Authorities advise early booking due to strong summer demand.
At the same time, Albania attracts visitors with coastal and inland destinations. The Albanian Riviera offers beaches along the Ionian Sea. Ksamil features white sand beaches and small islands. The Blue Eye near Saranda draws visitors with clear spring waters. Saranda connects to Butrint National Park, a UNESCO World Heritage site. In addition, Tirana and Berat highlight urban and cultural heritage. The Accursed Mountains support alpine tourism. The Narta Lagoon hosts important biodiversity. Tourism contributes about 20% of GDP, according to sector data.
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